Soleia is a journaling app designed to make reflection feel easy and natural instead of forced. It personalizes prompts through a quick quiz and delivers them in a simple, low pressure way. There’s no streak system, just gentle reminders, making it something you can come back to without guilt. Over time, users can reflect on their growth through yearly recaps, while an optional subscription offers curated care packages to support the experience beyond the app.
Young adults are constantly overstimulated, socially connected, and always“on,” leading to burnout and emotional fatigue. While journaling is often promoted as a solution, many existing tools feel too rigid, inaccessible, or disconnected from everyday habits, making it hard to start and stay consistent. Prompted journals offer guidance, but they still rely entirely on the user for motivation and are often quickly abandoned. There’s a clear gap for a solution that makes reflection feel engaging, flexible, and easy to maintain.
PROCESS
LOGO SYSTEM
LEFT TO RIGHT – FULL LOCKUP, WORDMARK, AND LOGO MARK
TYPOGRAPHY AND COLOR SYSTEM
BRAND IN USE
PRINT APPLICATIONS
PRINTED MATTER
ENVIRONMENTAL AND SPATIAL DESIGN
SOCIAL MEDIA SYSTEM
APP AND WEBSITE DESIGN
CARE PACKAGE DESIGN
